The Meta & Google Ads dashboard built for blended ROAS, not platform silos
See which campaign, ad set, and ad actually drove each sale across Meta and Google — blended MER, 8 attribution models, and each platform’s claim next to what your own pixel proved, on one screen. Then scale the winners and pause the rest in one click — nothing moves without your sign-off. From $9/mo · 7-day free trial, no card.
Everything you need, in one place
Admaxxer renders the four views DTC operators actually use every day, side by side, without requiring a separate BI tool or a warehouse sync.
Spend & MER
Blended MER across Meta + Google, day-over-day trend, 7/30/90d views.
Campaign drill-down
From account to campaign to ad set to ad, with spend, revenue and ROAS at every level.
Server-side conversion coverage
The share of your trackable orders sent to Meta's Conversions API, plus Meta's own match-quality score once Meta has scored your dataset.
AI agent panel
Chat interface: 'pause any ad set with CPA > $80', 'show me yesterday's top 10 ads by blended ROAS'.
How it connects — live in under an hour
No Meta/Google app review. No agency gatekeeping. Three steps and your dashboard is live.
- Step 1 — Connect your accounts. Paste your long-lived Meta user token, then connect Google Ads with one click — approve the adwords scope and pick your account. No Meta/Google app review needed.
- Step 2 — Install the pixel. Install the first-party pixel on your storefront. Shopify, WooCommerce, custom — 3 minutes.
- Step 3 — Sync every 15 minutes. Admaxxer syncs insights every 15 minutes via Meta Marketing API v21.0 and Google Ads API (GAQL).
Built for operators, not spreadsheet jockeys
Every feature below ships on day one — no upgrade gates, no sales calls, no add-on modules.
Blended MER and ROAS
Total revenue divided by total paid spend across Meta + Google, with 7/30/90d views and day-over-day trend lines.
Ad LTV & ARR report
Front-end ROAS next to lifetime and recurring revenue for every campaign, ad set, and ad — separate the one-order ads from the ones that bring customers who keep paying.
Platform claim vs. your pixel
One attribution table per campaign: what Meta or Google claims, click-only, view-through, and what your first-party pixel proved — with the gap between them in plain numbers.
Maxxer AI agent (BYOK, 6 tools)
list_campaigns, get_campaign_insights, get_account_insights, update_campaign, pause_all_low_roas, query_metrics — destructive actions gated on explicit confirmation. Bring your own API key (Anthropic, OpenAI, or GLM).
Encrypted token storage
All ad-platform tokens encrypted with AES-256-GCM at rest. Never written to logs. Revocable any time.
Unlimited ad connections
Plans sell on tracked events. Every tier includes unlimited Meta + Google ad connections — no caps — plus 1 team seat on Starter, scaling to unlimited seats on Enterprise.
Flat pricing from $9/mo
No revenue bands, no sales call. Starter $9 (15k events), Growth $29 (100k), Pro $79 (750k), Scale $199 (3M). Hard-capped quotas — no overage charges. 7-day free trial, no credit card.
Meta and Google, together
Running Meta and Google in separate tabs is how conversions get double-counted, attribution windows drift, and blended MER turns into a gut feel. Both platforms claim credit for the same purchase — and if you only look at each one in isolation, both look profitable even when the cohort isn't.
Admaxxer unifies the signal: one blended MER built on your real revenue, so two platforms can't both take the same sale, and one attribution table that puts each platform's claim next to click-only, view-through and your first-party pixel — the gap becomes a number, not a hunch. For Meta you also see how many of your trackable orders were sent server-side, and Meta's own match-quality score once it has scored your dataset. That's the difference between a reporting dashboard and an operator's dashboard.
Frequently asked
- Do I need to give Admaxxer full admin access to my ad accounts?
- No. Paste-token for Meta (no app review). One-click OAuth for Google Ads — you approve the single adwords scope and pick your account. Both are revocable.
- How fresh is the data?
- Insights sync every 15 minutes via Meta Marketing API v21.0 + Google Ads API GAQL. Pixel events are real-time.
- Can the AI agent pause campaigns without approval?
- No. Every change the agent makes — pause, resume, or a daily-budget edit at the campaign level — requires an explicit confirmed:true from you. The agent never creates, deletes, or duplicates campaigns.
- Does Admaxxer support TikTok / LinkedIn / Snap?
- TikTok Ads, yes — connect it alongside Meta and Google. LinkedIn, Snap, Amazon, and Pinterest Ads aren't supported yet.
- What happens if my Meta token expires?
- Admaxxer auto-refreshes tokens and flags the connection status on the dashboard well before expiry.
Ready for one dashboard instead of two?
Live in under an hour. Blended MER, Ad LTV & ARR, platform claims checked against your pixel, and the Maxxer AI agent (BYOK) that takes action — from $9/mo. Unlimited ad accounts (Meta, Google, TikTok, Klaviyo) on every plan, with 1 team seat on Starter, scaling to unlimited seats on Enterprise.