The Stape alternative that adds analytics and attribution to your server-side tracking
Server-side tracking, analytics and attribution on one bill, from $9/mo.* Server-side tracking to Meta, Google, TikTok and Klaviyo on your own domain, plus first-party analytics, revenue attribution and an MCP server you can run from Claude, ChatGPT, Cursor or Codex. 7-day free trial on every plan. No credit card required.
Trusted by 12,000 active DTC brands and $3 billion in tracked GMV (2026, see /methodology). 93% CAPI match rate across 15 million events.
Start 7-day free trial See pricing
* Scenario: entry paid plans, monthly billing. Admaxxer Starter is $9/mo for up to 15,000 tracked events, with server-side tracking, first-party analytics and revenue attribution included. Stape Pro is $20/mo ($17/mo billed annually) for up to 500,000 requests on one server-side GTM container, tracking only, and Stape also has a free plan for 10,000 requests a month. Stape counts container requests and Admaxxer counts tracked events, so at high request volumes Stape on its own costs less. What Admaxxer replaces is the tracking plus the analytics and attribution tools you would pay for on top of it. Prices checked October 2026.
Server-side tracking is one of three things you need
Stape does one job well: it hosts a server-side Google Tag Manager container (and gateways for Meta CAPI and TikTok Events API) that forwards conversions to ad platforms. But forwarding events is only the first step. To use them you also need to see them and to know which ad earned the sale:
- Server-side tracking sends clean conversions to the ad platforms. This is what Stape sells, from $20/mo for 500K requests per container.
- Analytics shows visitors, sessions, UTM sources and revenue events in a dashboard.
- Revenue attribution ties spend to revenue: blended MER, cohort LTV, CAPI match rate, multi-touch models.
Admaxxer ships all three from $9/mo, with one pixel, one data model and one bill.
When to choose each
Choose Stape if…
- You run a deeply customized server-side GTM container with bespoke tags beyond the standard ad-platform flows.
- You already have analytics and attribution covered and only need the tracking infrastructure layer.
- Your traffic is tiny and Stape's free plan (10K requests/mo) is enough.
- You need Business-tier infrastructure such as multi-zone hosting.
Choose Admaxxer if…
- You want server-side tracking without configuring a container: paste a token per platform.
- You want analytics and revenue attribution in the same place as your tracking, on one bill.
- You want to ask Claude, ChatGPT, Cursor or Codex about revenue and ad performance, and have ad changes confirmation-gated.
- You sell on Shopify, WooCommerce or run a SaaS billed through Stripe, Paddle or Lemon Squeezy.
Side-by-side feature comparison
Prices checked October 2026 on stape.io.
| Dimension | Admaxxer | Stape |
|---|---|---|
| Category | Admaxxer: Server-side tracking + first-party analytics + revenue attribution in one platform | Stape: Server-side tracking: sGTM hosting plus Meta CAPI / TikTok Events API gateways |
| Entry paid plan | Admaxxer: $9/mo Starter (15K tracked events) | Stape: $20/mo Pro (500K requests); $17/mo billed annually |
| Free option | Admaxxer: 7-day free trial on every plan. No credit card required. | Stape: Free plan: 10K requests/mo, no credit card |
| Mid plan | Admaxxer: $79/mo Pro (750K tracked events, MMM + incrementality included) | Stape: $100/mo Business (5M requests); $83/mo billed annually |
| Higher plans | Admaxxer: $199/mo Scale (3M), $499/mo Enterprise (15M), $999/mo Platform (50M) | Stape: $200/mo Enterprise (20M requests); Custom via sales |
| Billing unit | Admaxxer: Per workspace, on a tracked-event quota | Stape: sGTM hosting is billed per container, with a request quota |
| When you pass the limit | Admaxxer: Hard cap, no overage charges. Ingestion pauses until the cycle resets or you upgrade. | Stape: A container is paused at 110% of its limit unless auto-upgrade is on, which moves it up a tier |
| Server-side conversions | Admaxxer: Meta Conversions API, Google Ads Enhanced Conversions, TikTok Events API and Klaviyo, de-duplicated with the browser pixel by a shared event ID | Stape: Yes: server-side GTM container, plus Meta CAPI and TikTok Events API gateways |
| First-party domain | Admaxxer: Included on every plan. HTTPS is issued and renewed for you. | Stape: Custom Loader on every plan; multi-domains from Business (up to 20) |
| Set-up model | Admaxxer: Paste a token per platform. No container or tag wiring to maintain. | Stape: You configure a server-side GTM container and its tags (Setup Wizard available) |
| Analytics | Admaxxer: Built in: visitors, sessions, UTM source / medium / campaign, revenue events, goals | Stape: Requests analytics for container traffic |
| Revenue attribution | Admaxxer: Blended MER, cohort LTV (7/30/90d), CAPI match rate, multi-touch models including Markov | Stape: POAS data feed; no attribution reporting on its plan list |
| MMM + incrementality | Admaxxer: Included from Pro ($79/mo) | Stape: Not on its plan list |
| Run it from an AI agent | Admaxxer: Claude, ChatGPT, Cursor and Codex over MCP: read analytics and attribution, run confirmation-gated ad ops | Stape: MCP server to manage sGTM containers and zones |
| Ad ops | Admaxxer: Pause and budget changes on Meta and Google behind explicit confirmation, plus an Ads Manager creation wizard that lands everything paused | Stape: Not a Stape feature (tracking infrastructure) |
Plan by plan: what you pay
Stape sells tracking only, so analytics and attribution are on top. Admaxxer includes them. Nearest plan by price:
| Stape plan | Admaxxer plan | Difference |
|---|---|---|
| Pro: $20/mo · 500K requests | Starter: $9/mo · 15K tracked events | $11/mo less, with analytics and attribution included |
| Business: $100/mo · 5M requests | Pro: $79/mo · 750K tracked events | $21/mo less (21%), plus MMM and incrementality |
| Enterprise: $200/mo · 20M requests | Scale: $199/mo · 3M tracked events | Same price, with analytics and attribution included |
Stape counts container requests and Admaxxer counts tracked events, so pick by your real traffic. See /methodology for measurement definitions.
What Admaxxer ships that Stape doesn't
First-party analytics
Visitors, sessions, UTM source / medium / campaign, revenue events, goals and funnels from one first-party pixel. Works with Shopify, WooCommerce and SaaS billing providers.
Revenue attribution
Blended MER, CAPI match rate per pixel and ad account, cohort LTV at 7/30/90d, multi-touch attribution models including Markov-chain, plus MMM, incrementality and forecast from Pro.
Your own AI agent, over MCP
Point Claude, ChatGPT, Cursor or Codex at your workspace with a token you generate. The agent reads revenue, attribution and ad performance across Meta, Google, TikTok and Klaviyo, and can pause campaigns or change budgets on Meta and Google only after you approve a preview. Anything created lands paused.
Ad ops next to the numbers
Connect unlimited ad accounts on every plan. Pause low-ROAS campaigns and adjust budgets on Meta and Google, and launch new campaigns from the Ads Manager wizard (they land paused). Every change is confirmation-gated.
Switch from Stape in an afternoon
- Install the Admaxxer pixel. Paste one snippet in your site head. It fires alongside your existing server-side GTM, with its own event ID per event so de-duplication behaves.
- Connect your platforms. Paste your Meta System User token, TikTok token and Klaviyo API key, then connect Google Ads with OAuth. Server-side forwarding starts firing de-duplicated events right away.
- Reconcile, then switch. Run both for 7 to 14 days and compare match rates per platform. When the numbers agree, point your tracking subdomain at Admaxxer and shut down the container.
Pricing: six published plans, $9 to $999
Every Admaxxer plan ships unlimited ad-account connections and the full analytics + attribution + server-side surface. Plans differ on tracked-event quota and team seats (1 team seat on Starter, scaling to unlimited seats on Enterprise). Prices checked October 2026 on stape.io.
- Admaxxer Starter — $9/mo. 15K tracked events/mo (hard-capped, no overage). Unlimited ad accounts, 1 team seat. Start trial.
- Admaxxer Growth — $29/mo. 100K tracked events/mo (hard-capped, no overage). Unlimited ad accounts, 3 team seats. Start trial.
- Admaxxer Pro — $79/mo. 750K tracked events/mo (hard-capped, no overage). Unlimited ad accounts, 10 team seats. Start trial.
- Admaxxer Scale — $199/mo. 3M tracked events/mo (hard-capped, no overage). Unlimited ad accounts, 25 team seats. Start trial.
- Admaxxer Enterprise — $499/mo. 15M tracked events/mo (hard-capped, no overage). Unlimited ad accounts, Unlimited team seats. Start trial.
- Admaxxer Platform — $999/mo. 50M tracked events/mo (hard-capped, no overage). Unlimited ad accounts, Unlimited team seats. Start trial.
- Stape — Free, then $20 / $100 / $200 per month. Pro (500K requests), Business (5M) and Enterprise (20M) at monthly billing ($17 / $83 / $167 per month billed annually); Custom via sales. Server-side tracking only. Prices checked October 2026 on stape.io.
Frequently asked
- Does Admaxxer actually replace Stape, or is it just adjacent?
- For most ecommerce and SaaS stores it replaces Stape's core job: server-side conversions forwarding to Meta Conversions API, Google Ads Enhanced Conversions for Web, TikTok Events API and Klaviyo. The browser pixel and the server fire the same conversion with the same event ID, so platforms de-duplicate automatically. A first-party domain is included. The capability is the same; the set-up is simpler (paste a token per platform instead of configuring a server-side GTM container). If you run a heavily customized sGTM container with bespoke tags, keep Stape for that.
- I already run server-side GTM through Stape. What does Admaxxer give me on top?
- Two things Stape's plan list does not include: first-party analytics (visitors, sessions, UTM tracking, revenue events) and revenue attribution (blended MER, CAPI match rate, cohort LTV at 7/30/90d, multi-touch models including Markov, and MMM and incrementality from Pro). Stape is tracking infrastructure; Admaxxer is tracking, analytics and attribution in one place, run from the AI agent you already use.
- What's the migration path from Stape?
- Three steps, usually an afternoon. (1) Install the Admaxxer pixel; it fires alongside your existing server-side GTM. (2) Paste your Meta System User token, TikTok token and Klaviyo API key, and connect Google Ads with OAuth. Server-side forwarding starts firing de-duplicated events right away. (3) Compare match rates against Stape for 7 to 14 days, then point your tracking subdomain at Admaxxer and shut down the container.
- How does Admaxxer's match rate compare to Stape's?
- Admaxxer reports a 93% Meta CAPI match rate across 15 million events (April to May 2026; the measurement window and method are on /methodology). We could not find a comparable published figure for Stape, so the honest test is your own data: run both for 7 to 14 days and compare. Match rate depends on event ID quality, hashed customer fields (email, phone) and how cleanly your first-party domain is set up.
- Stape is technically sGTM hosting. Does Admaxxer use sGTM under the hood?
- No. Admaxxer runs its own server-side conversion pipeline (first-party event ingestion plus per-platform forwarders) rather than hosting a Google server-side GTM container. The outcome is the same (server-side de-duplication, first-party cookies, recovery of conversions lost to ad blockers and Safari), but the set-up is a token per platform instead of tags and triggers per conversion. Bespoke sGTM tags would be re-implemented as Admaxxer events.
- How does the first-party domain work? Do I manage TLS certificates?
- Point a subdomain like t.yourbrand.com at Admaxxer. HTTPS is issued and renewed for you, so there is no certificate to buy, rotate or manage. The pixel and ingest endpoints serve from your own domain, cookies are first-party, and requests are far less likely to be caught by blocklists that target known tracker domains. Included on every plan from $9/mo.
- What happens if I go over my plan?
- On Stape, a container is paused once it reaches 110% of its plan's request limit unless auto-upgrade is on, in which case it moves up a tier (Business and above get a 30-day grace period the first time). On Admaxxer every quota is hard-capped with no overage charges: ingestion pauses until the cycle resets or you upgrade, so there is never a surprise bill.
- Stape has an MCP server too. How is Admaxxer's different?
- Stape's MCP server lets an AI app list, create and delete sGTM containers and zones, so it manages infrastructure. Admaxxer's MCP server points Claude, ChatGPT, Cursor or Codex at your business data: revenue, attribution, MER, cohorts and ad performance across Meta, Google, TikTok and Klaviyo, plus confirmation-gated ad ops where every change is previewed first and anything created lands paused.
- Is there a free trial?
- 7-day free trial on every plan. No credit card required.
- Where can I see Admaxxer's measurement methodology?
- All milestone metrics (12,000 active brands, $3 billion in tracked GMV, 93% CAPI match rate across 15 million April to May 2026 events) are defined with measurement windows on /methodology. It is the canonical source for any figure cited on this page.
Start your 7-day free trial. No credit card required.
7-day free trial on every plan. No credit card required.
Start 7-day free trial See pricing
See also: /methodology, /documentation, /datafast-alternative, /triple-whale-alternative, /hyros-alternative.
Stape is a trademark of its respective owner; referenced for factual identification only.